DKNY Tennis Balls Rolling at Times Square

DKNY Tennis Balls Roll Through Times Square

This CGI advertisement features massive, glowing pink tennis balls, emblazoned with the DKNY logo, rolling across a Times Square crosswalk at night. The gleaming streets reflect the towering lights, creating a dynamic urban backdrop.

The visual experience transforms the familiar cityscape into a fresh spectacle, catching pedestrians and viewers off guard. This augmented reality ad teases the arrival of something new, highlighting DKNY’s momentum towards a bold new campaign in New York.

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Credits

Brand:DKNY

Metadata

Work Type: FOOH
Brand Industry:Fashion & Apparel
Date posted:January 15, 2023
Source:Instagram