DKNY Tennis Balls Rolling at Times Square

In this DKNY fake out of home ad, a glowing Times Square comes to life at night, setting the stage with gleaming streets that mirror the towering lights above. The scene unfolds as massive pink tennis balls, emblazoned with the DKNY logo, suddenly roll across a crosswalk, catching pedestrians and viewers off guard while teasing that something new is arriving in New York. With a surprising use of augmented reality, this DKNY visual experience fake out of home ad transforms a familiar cityscape into a fresh, relatable spectacle, highlighting DKNY’s momentum toward unveiling a bold new campaign in the heart of the city.