Bath & Body Works Paper Bag Releases Petals

In this Bath & Body Works FOOH ad, a captivating scene unfolds as a giant paper shopping bag floats gracefully over an avenue in Caracas, carried by a pink flower spinning like a propeller. The ad humorously reimagines the cityscape, including the historic Paseo Los Próceres, with a bath and body twist as petals shower down from above and more flowers join in carrying signature products. A distinctive experience that masterfully blends creativity with a clear product storytelling moment announcing the brand’s arrival in the heart of Venezuela.