Bath & Body Works Paper Bag Releases Petals
Staff Pick
Bath & Body Works: Petals Over Caracas
This FOOH ad for Bath & Body Works features a giant paper shopping bag floating gracefully over an avenue in Caracas, Venezuela. It is carried by a pink flower spinning like a propeller, reimagining the cityscape, including the historic Paseo Los Próceres.
The ad takes a humorous bath and body twist as petals shower down from above. More flowers join in, carrying signature products, creating a distinctive experience that blends creativity with clear product storytelling.
This campaign masterfully announces the brand’s arrival in the heart of Venezuela.
S
FOOH Impact ScoreOutstanding
S-TierABCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
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