Bath & Body Works Paper Bag Releases Petals
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FOOH Impact Score
Outstanding
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A
B
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
Learn moreCredits
Brand: Bath & Body Works
Agency: Markethink
Production Company: VEFStudio
VFX: VEFStudio
Sound: VEFStudio
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In this Bath & Body Works FOOH ad, a captivating scene unfolds as a giant paper shopping bag floats gracefully over an avenue in Caracas, carried by a pink flower spinning like a propeller. The ad humorously reimagines the cityscape, including the historic Paseo Los Próceres, with a bath and body twist as petals shower down from above and more flowers join in carrying signature products. A distinctive experience that masterfully blends creativity with a clear product storytelling moment announcing the brand’s arrival in the heart of Venezuela.
