Cemex Cement Revealed with Blooming Plants

In this CEMEX fake out of home ad, a city highway scene in Monterrey, Mexico introduces the Sales Support Office with traffic flowing and parked cars bordering the structure. The scene unfolds as a portion of the building’s frosted glass façade opens to reveal an enormous sack of Cemex Extra Vertua cement, floating inside among lush green plants and two informative bubbles that showcase the cement’s features; a vine plant then spreads artistically across the exterior. With a creative use of augmented reality, this CEMEX cement promotion fake out of home ad transforms an ordinary office building into a dynamic visual experience, highlighting CEMEX’s commitment to quality and sustainability through their Vertua Cements that lower CO₂ emissions without sacrificing durability.