LEGO Eiffel Tower Covered with LEGO Bricks

In this LEGO fake out of home ad, the scene opens beneath the Eiffel Tower where a man holds a red LEGO brick on his palm and tosses it toward the structure's base. The scene unfolds as the brick lands and suddenly triggers a flood of colorful LEGO pieces that begin to coat the iconic monument; viewed from another angle, the Eiffel Tower is now entirely draped in bricks while people stroll nearby, ending with a wide shot that reveals a vibrant tower adorned with the number 136 above the Parisian skyline and cars passing by. With a distinctive use of CGI effects, this LEGO creative campaign transforms the Eiffel Tower into a fresh, relatable spectacle, highlighting LEGO’s celebration of the landmark’s 136th anniversary.