LEGO Eiffel Tower Covered with LEGO Bricks
LEGO Eiffel Tower: A Brick-by-Brick Transformation
This LEGO fake out-of-home advertisement begins beneath the Eiffel Tower. A man tosses a red LEGO brick towards the monument's base, triggering a cascade of colourful LEGO pieces that swiftly cover the iconic structure.
The scene transitions to show the Eiffel Tower entirely draped in bricks, with people strolling nearby. A final wide shot reveals the vibrant, brick-adorned tower, featuring the number 136, set against the Parisian skyline with cars passing below.
Utilising distinctive CGI effects, this LEGO creative campaign reimagines the Eiffel Tower, celebrating its 136th anniversary through a fresh and relatable spectacle.
B
FOOH Impact ScoreSolid
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Credits
Brand:
Artist:The Sun Project
Agency:The Sun Project
Production:The Sun Project
VFX:The Sun Project
Sound:The Sun Project
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