FOOH Impact Score:
Improvable
Learn moreThis BioNike cgi campaign begins with a floating advent calendar box descending over the golden-lit Piazza San Carlo at night. This moment cleverly highlights the creativity of BioNike’s first-ever advent calendar as it gracefully lands on the cobbled square, releasing glitter trails while its base drawer opens and various beauty products hover and settle into small compartments one by one. As a perfect blend of resonant storytelling and captivating product integration, the augmented reality enhancement is designed for promoting a thoughtful gift idea to take care of yourself or a loved one.
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