FOOH Impact Score:
Outstanding
Learn moreCredits
Brand: Coco Carioca
Agency: Walisson Souza
Production Company: Walisson Souza
VFX: Walisson Souza
Sound: Walisson Souza
This Coco Carioca cgi ad begins with a towering, cloth-covered structure standing on a triangular street island surrounded by moving traffic. This moment cleverly highlights the uniqueness of the product as a helicopter hovers above and slowly lifts the cloth to unveil a massive 1-liter bottle of Coco Carioca, pauses to blink its lights, and flies away, turning a regular urban setting into a striking product reveal. As a perfect blend of engaging storytelling and dynamic product integration, the CGI effects enhancement is designed for promoting Coco Carioca as the best coconut water in town and inviting the audience to try it.
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