FOOH Impact Score:
Solid
Learn moreCredits
Brand: JULES
Agency: Carbon Studio
Production Company: Carbon Studio
VFX: Carbon Studio
Sound: Carbon Studio
Imagine a subway station turning into a holiday showroom. That’s the distinctive premise of this JULES FOOH ad featuring their festive Christmas collection. The video unfolds as a group of friends in the Paris Metro notice a poster adorned with Christmas trees, gifts, and garlands. Their focus shifts to an incoming train wrapped in lights, Christmas balls, and garlands, with a 'JULES' sign hanging overhead. As the train halts, the wall poster peels away to uncover a full Jules window display filled with decorations, falling snow, a glowing JULES sign, and three large snow globes each highlighting a piece from the brand’s seasonal collection. Using engaging computer generated graphics, this JULES FOOH ad transforms a public transit scene into an effective product showcase.
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