JULES Christmas Themed Subway Station

This JULES FOOH campaign begins with a lively scene in the Paris Metro Subway where a group of friends is surrounded by Christmas trees and gifts. This moment cleverly highlights the festive spirit of the brand as their attention is drawn to an approaching train adorned with Christmas balls, twinkling lights, and garlands, with a glowing 'JULES' signage suspended from the ceiling arch. As the train halts, a wall poster peels away to reveal a Jules window display filled with lights, Christmas trees, gifts, and ornaments under gently falling snow; inside, three large snow globes each highlight a unique item from the JULES Christmas collection. As a perfect blend of creative storytelling and distinctive product integration, the computer generated imagery enhancement is designed for promoting the JULES Christmas Show collection.