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Dior Time-lapsed Scaffolding Construction Around Landmarks

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Credits

Brand: Dior Beauty

Agency: Carbon Studio

Production Company: Carbon Studio

VFX: Carbon Studio

Sound: Carbon Studio

Metadata

Brand Industry: Fashion & Apparel

Countries: England, France, United States of America

Cities: London, Paris, California

Effects / Animations: Billboard & Digital Screen, Building Transformation, Large Objects

Surroundings: Tower Bridge, Cars, Eiffel Tower, Mount Lee, Hollywood Sign

Date posted: September 5, 2024

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This Dior Beauty cgi ad begins with a time-lapse of London's Tower Bridge, where scaffoldings are erected on its North and South Towers while cars navigate the street below. This moment cleverly highlights the imaginative scope of the campaign as viewers are taken on a global journey – from the structural build at the Eiffel Tower in Paris to the rising scaffold beside the Hollywood sign in Los Angeles – culminating in a digital screen being gently lowered by a crane that reveals the message: "YOUR DREAMS MAKE THEM REAL" with the DIOR logo. As a perfect blend of captivating storytelling and dynamic product integration, the computer generated graphics enhancement is designed for promoting the J'adore collection across fashion’s most iconic landmarks.

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