FOOH Impact Score:
Improvable
Learn moreCredits
Brand: OUNASS
Agency: Carbon Studio
Production Company: Carbon Studio
VFX: Carbon Studio
Sound: Carbon Studio
Imagine a waterfront skyline transforming into a retail destination. That’s the captivating premise of this OUNASS mixed reality ad featuring a digital journey into luxury shopping. The video unfolds as a woman scrolls through the OUNASS app on her phone before accepting a call, prompting an intriguing visual shift: shimmering charms lift off the screen and streak toward the harbor, where they splash into the water and float effortlessly, culminating in sleek 3D text spelling out 'Poubel' suspended in the air—all set against the city backdrop. Using computer generated imagery, this OUNASS mixed reality ad transforms an everyday mobile moment into an innovative product showcase.
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