Onitsuka Tiger Man Paints Building Yellow
Onitsuka Tiger AW24 Collection Launch
This CGI video for Onitsuka Tiger features the historic Pandolfini Palace in Florence, Italy, as the backdrop for the reveal of their AW24 Collection. The video depicts a man painting the entire front of the palace yellow, drawing attention from onlookers who photograph the transformation.
As the camera pulls back, a yellow neon-lit Onitsuka Tiger 3D sign is revealed above the entrance. White paint across the road spells out: MILANO 21 FEB 2024 10:30 AM AW24 SHOW, marking the collection's debut at Milan Fashion Week. The show was streamed via the brand’s website and YouTube, utilising captivating CGI effects to transform the iconic building into a dynamic product showcase.
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