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Onitsuka Tiger Man Paints Building Yellow

Man Paints the Building Yellow in a fake-out-of-home-ad of Onitsuka Tiger View this post on Instagram

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Credits

Brand: Onitsuka Tiger

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Fashion & Apparel

Country: Italy

City: Florence

Effects / Animations: Building Transformation, Human Interaction

Surroundings: Pandolfini Palace, Streets

Date posted: February 19, 2024

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Imagine the historic Pandolfini Palace being transformed into a bold announcement. That’s the innovative premise of this Onitsuka Tiger cgi video featuring the reveal of their AW24 Collection. The video unfolds as a man paints the entire front of the palace yellow, turning heads as onlookers gather to photograph the transformation; as the camera pulls back, it reveals a yellow neon-lit Onitsuka Tiger 3D sign above the entrance, and white paint across the road spells out: MILANO 21 FEB 2024 10:30 AM AW24 SHOW—marking its debut at Milan Fashion Week, streamed via the brand’s website and YouTube. Using captivating CGI effects, this Onitsuka Tiger cgi video transforms an iconic Florentine building into a dynamic product showcase.

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