FOOH Impact Score:
Solid
Learn moreIn this YOS FOOH campaign, a quiet storefront suddenly springs to life as the display window panel slides to the side and clusters of pink blob balls bounce energetically onto the street, drawing attention to the brand’s apparel line. The scene unfolds as inside the store, YOS sweaters glide smoothly along a hanging conveyor system while a robotic arm moves across the floor, positioning a pink paper bag under the conveyor to catch one selected item as it halts. With a clear use of augmented reality, this YOS fashion ad transforms a routine in-store moment into a fresh, relatable spectacle, highlighting YOS’s successful store opening celebration in the heart of Minsk’s Shopping Center "Metropol".
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