FOOH Impact Score:
Solid
Learn moreImagine the front of a popular retail store turning into a dynamic production line for hair care. That’s the captivating premise of this DM vfx advertising featuring its new shampoo refill packs. The video unfolds as the scene opens outside a DM store where massive shampoo bottles are lined up in front of the door. As the door opens, a large refill pack of shampoo comes out, lifts, and pours into the bottles — first the Garnier True Treasures Honey Shampoo, then the Elvital Color Shampoo. Once filled, each bottle changes into a brighter color as the refill pack floats away and the bottle moves off giving way for more bottles in the line. Using engaging computer generated graphics, this DM vfx advertising transforms the store entrance into an effective product showcase.
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