Philips Rotating Showroom on Building Facade

This mixed reality advertisement for Philips features a Parisian building's façade that undergoes a seamless transformation. The scene unfolds as a man interacts with the HomeID app, while a Philips billboard illuminates across the street.

The ad humorously reimagines a typical city apartment building into a dynamic stage. Rotating scenes reveal a dining room, a living space, a cosy bedroom, and a vibrant entertainment zone. Each transition is powered by clear augmented reality, showcasing smart home living.