Philips Rotating Showroom on Building Facade

In this Philips mixed reality ad, a Parisian building's façade transforms seamlessly as a man interacts with the HomeID app while a Philips billboard glows across the street. The ad humorously reimagines a typical city apartment building as a dynamic stage, with rotating scenes revealing a dining room, living space, cozy bedroom, and vibrant entertainment zone—each transition powered by clear augmented reality. A distinctive concept that masterfully blends creativity with a memorable twist on smart home living.