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Starbucks Coffee Cup Emerges on Pathway

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FOOH Impact Score

Solid

S A B-Tier C
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Credits

Brand: Starbucks

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Food, Beverage & Tobacco

Country: Singapore

City: Singapore

Effects / Animations: Fire & Smoke, Simple Motion, Morphing & Transformation

Surroundings: Raffles Place MRT Station, Skyscrapers

Date posted: April 9, 2025

Source: Instagram

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Imagine a bustling MRT station turning into the center stage for a surreal coffee spectacle. That’s the engaging premise of this Starbucks vfx advertising featuring the bold launch of their new double espresso coffee. The video unfolds as the scene opens at the pathway leading to the entrance of Raffles Place MRT Station, with Singapore's sleek skyscrapers rising in the background. As commuters move toward the station, the tiled floor dramatically splits open, releasing thick green smoke while an enormous Starbucks coffee cup slowly rises from beneath, drawing stunned reactions. Using captivating CGI effects, this Starbucks vfx advertising transforms an ordinary public walkway into a dynamic product showcase.

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