Drykorn Truck Pours Sand on Pavement

Urban Sidewalk Becomes Sandy Beach

This Drykorn mixed reality ad transforms a bustling city street into a tropical escape. The video opens on a model lounging in a beach chair under an umbrella, positioned in the middle of an urban roadside.

Suddenly, the back door of a nearby trailer truck opens, releasing a slow cascade of white sand onto the pavement. The sand glides towards the model, transforming the gritty sidewalk into a surprising beach scene.

Using engaging VFX, this mixed reality ad showcases Drykorn's spring and summer collection by turning an ordinary street into a distinctive product display.

B
FOOH Impact ScoreSolid
SAB-TierCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more

Credits

Brand:Drykorn

Metadata

Work Type: FOOH
Brand Industry:Fashion & Apparel
Date posted:March 6, 2025
Source:Instagram