Drykorn Truck Pours Sand on Pavement

Imagine a bustling city street turning into a tropical escape. That’s the fun premise of this Drykorn mixed reality ad featuring the debut of their spring and summer collection. The video unfolds as the camera opens on a model lounging calmly in a beach chair under a striped umbrella—right in the middle of an urban roadside—when suddenly the back door of a nearby trailer truck glides upward, letting loose a slow cascade of white sand that spills generously across the pavement and glides toward her, transforming the gritty sidewalk into a surprising beach scene. Using engaging VFX, this Drykorn mixed reality ad transforms an ordinary street into a distinctive product showcase.