Drykorn Inflatables Pop From Package Boxes
B
FOOH Impact Score
Solid
S
A
B-Tier
C
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This Drykorn FOOH campaign begins with a male model standing beside a white truck on a city street. This moment cleverly highlights the brand’s creative approach to fashion as package boxes placed around the truck suddenly burst open, revealing an unexpected summer scene with beach balls, a tall coconut tree, and an inflatable shark emerging from within. As a perfect blend of dynamic storytelling and effective product integration, the augmented reality enhancement is designed for promoting Drykorn's summer season launch.
