Printemps Department Store Tranforms Into Resort

This Printemps faux ooh ad begins with a view of the Printemps Haussmann, as people walk and cars pass by on the street below. This moment cleverly highlights the transformation of the brand’s iconic Parisian image into a summer escape, as the camera zooms in on the building and each floor begins to flip and shift, turning the façade into a vibrant resort-like structure complete with yellow tones, striped canopies, and lush plants. As the shot pulls back, the bustling city street morphs into a beachscape with white sand, beach chairs, umbrellas, inflatable floaters, and a boat, all signifying the arrival of the Dolce Vita summer collection available at Printemps from April 24, 2025. As a perfect blend of distinctive storytelling and dynamic product integration, the computer generated graphics enhancement is designed for boosting excitement around the seasonal campaign.