FOOH Impact Score:
Impressive
Learn moreThis Paris Saint-Germain cgi campaign begins with a man holding a remote walking toward the Parc des Princes stadium as a Qatar Airways plane passes overhead. This moment cleverly highlights the dynamic potential of the campaign as the man points the remote at the stadium’s digital façade, switching from static to a live soccer match, followed by three more quick changes to different games before the screen settles on the message, “TONIGHT IT’S LE CLASSIQUE,” just as he approaches the gates for the upcoming March 16, 2025 match. As a perfect blend of viral storytelling and distinctive product integration, the CGI effects enhancement is designed for building anticipation around the Le Classique showdown.
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