Les Secrets de Loly Cream Poured at Arc de Triomphe

In this Les Secrets de Loly FOOH campaign, a woman captures a video of a pink hot air balloon lifting a cap brimming with cream as it floats above a bustling street lined with passing vehicles. The scene unfolds as the balloon reaches the summit of the Arc de Triomphe, where the cap opens to release silky cream that flows over the monument, creating swirls of pink smoke while a branded van carrying an enormous Kurl Fusion gel cream drives through traffic below. With a dynamic use of augmented reality, this Les Secrets de Loly haircare reveal transforms a historic landmark into a fresh, relatable spectacle, highlighting Les Secrets de Loly’s launch of their latest curl-enhancing formula.