Les Secrets de Loly Cream Poured at Arc de Triomphe

This Les Secrets de Loly FOOH campaign features a pink hot air balloon lifting a cap brimming with cream above a bustling street. The balloon ascends to the summit of the Arc de Triomphe, where the cap opens to release silky cream over the monument, creating swirls of pink smoke.

Simultaneously, a branded van carrying an enormous Kurl Fusion gel cream drives through the traffic below. This augmented reality haircare reveal transforms the historic landmark, highlighting Les Secrets de Loly’s launch of their latest curl-enhancing formula.