FOOH Impact Score:
Outstanding
Learn moreImagine a city entrance unexpectedly transformed into a canvas for beauty. That’s the captivating premise of this Les Secrets de Loly FOOH ad featuring the reveal of their product launch at Sephora. The video unfolds as the scene opens on a building where the entrance door is completely covered by pink butterflies; suddenly, the butterflies burst into motion, flying away to reveal the black and white striped entrance and logo of Sephora, signaling the arrival of Les Secrets de Loly products in-store. Using dynamic computer generated graphics, this Les Secrets de Loly FOOH ad transforms a standard storefront into an engaging product showcase.
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