Sephora Magnet Pulls Cleanser From Store Façade
Giant Magnet Pulls Cleanser in Shopping Center
This fake out-of-home ad for Sephora begins inside a bustling shopping centre. A towering crane hoists a giant silver magnet high into the air, swinging it towards the Sephora storefront.
As the magnet nears, a Dermatologica’s Magnetic Afterglow Cleanser breaks through the store’s façade. It is pulled by the magnet and dramatically latches onto it, with the Dermatologica logo now in full view.
This CGI ad transforms an ordinary shopping centre into a fresh, relatable spectacle, highlighting Sephora’s UK campaign to promote the Dermatologica tour and invite customers to enjoy complimentary 15-minute 'Afterglow Express' treatments.
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