Sephora Magnet Pulls Cleanser From Store Façade

In this Sephora fake out of home ad, a scene begins inside a bustling shopping center where a towering crane hoists a giant silver magnet high into the air. The scene unfolds as the magnet swings toward the Sephora storefront, and just as it nears, a Dermatologica’s Magnetic Afterglow Cleanser breaks through the store’s façade, pulled by the magnet and dramatically latches onto it, now featuring the Dermatologica logo in full view. With an engaging use of VFX, this Sephora skincare moment fake out of home ad transforms an ordinary shopping center into a fresh, relatable spectacle, highlighting Sephora’s UK campaign to promote the Dermatologica tour and invite customers to enjoy their complimentary 15-minute 'Afterglow Express' treatments.