FOOH Impact Score:
Impressive
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This Subway CGI campaign begins with a huge announcement echoing through New York. In the middle of 5th Avenue, a massive serving of Subway dip sits like a giant pool of sauce. Suddenly, a helicopter carrying an oversized Pepperoni & Cheese Footlong Subway hovers above. Carefully positioning it over the dip, the helicopter lowers the sandwich, dunking it into the sauce, causing it to overflow onto the street before pulling it back up. This moment cleverly highlights the excitement of Subway Dippers arriving in New York as the larger-than-life display captures attention. As a perfect blend of Dynamic storytelling and computer generated graphics product integration, the CGI enhancement is designed for maximum brand awareness.
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