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Samaritaine Paris Amusement Park at Store

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Credits

Brand: Samaritaine Paris

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Fashion & Apparel

Country: France

City: Paris

Effects / Animations: Building Transformation, Complex Motion, Simple Motion, Large Objects

Surroundings: Samaritaine Paris, Streets, Skies

Date posted: July 1, 2023

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This Samaritaine Paris cgi ad begins with a woman taking a video of the iconic department store as its façade transforms into a colourful amusement park. This moment cleverly highlights the store's ability to reinvent itself as the front becomes alive with roller coasters and slides, a rooftop Ferris wheel crowned with a vibrant PARIS MAGIC CITY sign, and a swing carousel spinning high above. As a perfect blend of creative storytelling and authentic product integration, the CGI effects enhancement is designed for inviting passersby to take part in the Paris Magic City experience at Samaritaine.

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