Samaritaine Paris Amusement Park at Store

This Samaritaine Paris cgi ad begins with a woman taking a video of the iconic department store as its façade transforms into a colourful amusement park. This moment cleverly highlights the store's ability to reinvent itself as the front becomes alive with roller coasters and slides, a rooftop Ferris wheel crowned with a vibrant PARIS MAGIC CITY sign, and a swing carousel spinning high above. As a perfect blend of creative storytelling and authentic product integration, the CGI effects enhancement is designed for inviting passersby to take part in the Paris Magic City experience at Samaritaine.