FOOH Impact Score:
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Outstanding
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In this Marimekko CGI video, blooming Unikko flowers gracefully sprout from the portico canopy of the SoHo store at 97 Wooster Street, growing upward to envelop the entire building façade. The ad insightfully reimagines the exterior of a New York storefront with a creative expansion of the brand’s iconic floral print, infusing the brick and glass with organic vibrancy. A viral CGI video that masterfully blends creativity and brand identity with a memorable twist celebrating the timelessness of Marimekko’s Unikko design.
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