Burger King Wiggly Eyes on Food Tray

This Burger King FOOH campaign begins with a man walking through a busy subway station while holding a food tray. This moment cleverly highlights the anticipation of a new menu item as the tray’s deli paper continuously changes graphics, a section of the wall with the Burger King logo pops out, and a wiggly eye appears on the tray. As he walks, he passes increasingly unusual visuals including a large soda cup on a bench, a flying deli wrapper that hits another man’s face, and even a soda cup mascot seen outside. He finally reaches a Burger King outlet, still holding the tray now animated with more wiggly eyes. As a perfect blend of authentic storytelling and distinctive product integration, the computer generated imagery enhancement is designed for promoting the arrival of something new on the Burger King menu.