FOOH Impact Score:
Solid
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This XILE.CHILE faux ooh ad begins with a striking 3D signage reading “yes, we’re that good” suspended from the ceiling at Punto Valle, directly facing a bold pink pointing finger icon. This moment cleverly highlights the spontaneity and mobility of XILE.CHILE’s setup as an orange directional hand guides the viewer to the left, where a sleek black box adorned in colorful stickers rolls into view, unfolding fluidly into a full pop-up store equipped with a counter, product stands, and a giant product pack. As a perfect blend of dynamic storytelling and authentic product integration, the CGI effects enhancement is designed for promoting the brand’s temporary store experience from December 13–15, 2024.