FOOH Impact Score:
Outstanding
Learn moreFOOH.com is the biggest cgi video library. If you are the creator of this Le Creuset ad or would like to add your work Submit your work!
Imagine a suburban minivan towing a kitchenware icon through town traffic. That’s the distinctive premise of this Le Creuset cgi video featuring the cast iron Cousances Oval Casserole turned into a fantastical food truck. The video unfolds as a minivan pulls a massive Le Creuset Cast Iron Cousances Oval Casserole on a trailer, slowly turning and crossing the street. In the next moment, the casserole opens up to reveal a fully functioning food truck, where a man cheerfully serves meals to a line of customers. Later, a celebratory cake made to look exactly like the signature pot is sliced and enjoyed, tying into Le Creuset’s 100-year celebration. Using creative CGI effects, this Le Creuset cgi video transforms cookware into an engaging product showcase.