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Kaspersky Railway Digital Structure in Dubai

FOOH Impact Score:

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Credits

Brand: Kaspersky

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Services

Country: United Arab Emirates

City: Dubai

Effects / Animations: Simple Motion, Complex Motion, Floating & Flying Objects, Large Objects, Projection & Hologram

Surroundings: Railways, Al Yaqoub Tower, Skyline, Trains, Drones, Buildings

Date posted: October 5, 2024

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Imagine a futuristic railway setup fused with digital security structures in the heart of a city skyline. That’s the insightful premise of this Kaspersky FOOH ad featuring a high-tech transportation journey through cyber protection. The video unfolds as the scene opens at a railway with a digital structure resembling a security pass-through machine, set against the backdrop of Al Yaqoub Tower and a floating 3D text reading “GITEX GLOBAL.” As a train moves through the structure, a digital green light activates, symbolizing protection. The view shifts to the Dubai skyline as the train exits. A space shuttle appears with a digital screen announcing an event by Kaspersky, followed by drones hovering and green digital lights covering buildings like protective shields. This campaign announces the GITEX Global 2024 from October 14–18, 2025, in Dubai. Using dynamic CGI effects, this Kaspersky FOOH ad transforms an everyday transport experience into an engaging product showcase.

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