Kaspersky Railway Digital Structure in Dubai

This Kaspersky FOOH (fake out-of-home) ad features a high-tech transportation journey through cyber protection. The video opens at a railway with a digital structure resembling a security pass-through machine, set against the backdrop of Al Yaqoub Tower and a floating 3D text reading “GITEX GLOBAL.” As a train moves through the structure, a digital green light activates, symbolising protection.

The view then shifts to the Dubai skyline as the train exits. A space shuttle appears with a digital screen announcing an event by Kaspersky, followed by drones hovering and green digital lights covering buildings like protective shields. This campaign announces GITEX Global 2024, taking place from October 14–18, 2025, in Dubai.

Using dynamic CGI effects, this Kaspersky FOOH ad transforms an everyday transport experience into an engaging product showcase, highlighting digital security structures within a city skyline.