FOOH Impact Score:
Solid
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Imagine a famous donut shop becoming the centerpiece of a beauty campaign. That’s the captivating premise of this NYX Professional Makeup mixed reality ad featuring the Buttermelt Glaze Skin Tint. The video unfolds as a massive bottle of the skin tint descends from the sky onto a Randy’s Donuts location, appearing to glaze the iconic rooftop donut with its creamy formula before the product flows down to the storefront and surrounding parked cars. Using engaging CGI effects, this NYX Professional Makeup mixed reality ad transforms an ordinary roadside attraction into an effective product showcase.