FOOH Impact Score:
Outstanding
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This Graza FOOH campaign begins with a Graza-themed pick-up truck cruising near the Williamsburg Bridge in New York, featuring a giant Frizzle bottle mounted on its bed, with the oversized spray nozzle tilted toward the street. This moment cleverly highlights the brand’s signature olive oil's bold presence as the truck rolls along, seemingly misting the sizzling pavement with oil from the exaggerated bottle, creating a surreal street-side spectacle that feels right at home in the summer heat. As a perfect blend of innovative storytelling and dynamic product integration, the computer generated graphics enhancement is designed for encouraging viewers to like the post so the truck can hit the streets of New York for real.