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Burger King Glass-cased Gummies Overflow on Street

FOOH Impact Score:

The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more

Outstanding

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Credits

Brands: Burger King, Fini Brazil

Production Company: Future Frame Creative

VFX: Future Frame Creative

Sound: Central de Som de Filme

Metadata

Brand Industry: Food, Beverage & Tobacco

Country: Brazil

City: Unknown

Effects / Animations: Large Objects, Avalanche, Rigid-Body, Simple Motion

Surroundings: Streets, Burger King Store

Date posted: December 23, 2023

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This Burger King FOOH ad begins with a worker casually standing on the sidewalk outside a Burger King location, checking over delivery papers while a large glass display case marked 'Fini' sits behind him, filled with denture and banana-shaped gummies. This moment cleverly highlights the creative collaboration between Burger King and Fini as, with the worker’s nod of approval, the display case rises unexpectedly, spilling the colorful gummies onto the street and unveiling three oversized cups of Burger King's new mix and shakes — each topped with a playful heap of Fini candies. As a perfect blend of dynamic storytelling and memorable product integration, the CGI effects enhancement is designed for celebrating this limited-time product launch in São Paulo and Rio de Janeiro starting December 22, 2023.

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