FOOH Impact Score:
Outstanding
Learn moreCredits
Brands: Burger King, Fini Brazil
Production Company: Future Frame Creative
VFX: Future Frame Creative
Sound: Central de Som de Filme
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This Burger King FOOH ad begins with a worker casually standing on the sidewalk outside a Burger King location, checking over delivery papers while a large glass display case marked 'Fini' sits behind him, filled with denture and banana-shaped gummies. This moment cleverly highlights the creative collaboration between Burger King and Fini as, with the worker’s nod of approval, the display case rises unexpectedly, spilling the colorful gummies onto the street and unveiling three oversized cups of Burger King's new mix and shakes — each topped with a playful heap of Fini candies. As a perfect blend of dynamic storytelling and memorable product integration, the CGI effects enhancement is designed for celebrating this limited-time product launch in São Paulo and Rio de Janeiro starting December 22, 2023.