Vitarella Cracker Pack Unveiled at Plaza

In this Vitarella FOOH campaign, a striking scene begins at Praça Rio Branco where a massive object, draped in the flag of Pernambuco and attached to a helicopter, hints at something big about to be revealed. The scene unfolds as cars move and pedestrians stroll through the plaza, the helicopter dramatically lifts the flag to unveil a giant pack of Vitarella Cream Cracker Tradicional. With a clear use of computer generated imagery, this Vitarella biscuit reveal FOOH campaign transforms an ordinary public space into a memorable spectacle, highlighting Vitarella’s status as the number 1 biscuit brand in Brazil.