Magenta Telekom Button Triggers Confetti Explosion

Imagine a business district sidewalk doubling as a celebration trigger. That’s the surprising premise of this Magenta Telekom CGI campaign featuring a jubilant celebration of user milestones. The video unfolds as a man stomps on a pink button on the ground near the T-Mobile Austria headquarters in Vienna, Austria. As he does, confetti explodes onto the building while a pink poster unfurls dramatically down its side and golden “500000” number balloons lift into the sky, marking the milestone of more than 500,000 Magenta Moments fans enjoying exclusive deals via the Magenta app. Using dynamic CGI effects, this Magenta Telekom CGI campaign transforms the urban space into an impactful product showcase.