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Lansinoh Floating Nipple Cream Hot Air Balloon

FOOH Impact Score:

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Credits

Brand: Lansinoh

Agency: Hussel Marketing

VFX: VFXaddART studio

Metadata

Brand Industry: Beauty & Personal Care

Country: Turkey

City: Cappadocia

Effects / Animations: Large Objects, Floating & Flying Objects

Surroundings: Hot Air Balloons, Skies

Date posted: June 25, 2024

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This Lansinoh FOOH campaign begins with a serene shot of Cappadocia, Turkey, where colorful hot air balloons drift through the morning sky. This moment cleverly highlights Lansinoh’s dedication to supporting mothers for four decades as two branded balloons — one shaped like the HPA Lanolin Nipple Cream and another marked with the number 40 — float gracefully among others, carrying passengers and drawing attention to the brand’s ongoing commitment through breastfeeding journeys. As a perfect blend of engaging storytelling and clear product integration, the computer generated imagery enhancement is designed for celebrating 40 years of trusted maternal support.

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