FOOH Impact Score:
Improvable
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This Lansinoh FOOH campaign begins with a serene shot of Cappadocia, Turkey, where colorful hot air balloons drift through the morning sky. This moment cleverly highlights Lansinoh’s dedication to supporting mothers for four decades as two branded balloons — one shaped like the HPA Lanolin Nipple Cream and another marked with the number 40 — float gracefully among others, carrying passengers and drawing attention to the brand’s ongoing commitment through breastfeeding journeys. As a perfect blend of engaging storytelling and clear product integration, the computer generated imagery enhancement is designed for celebrating 40 years of trusted maternal support.