Benefit Brow Pencil Hitting Bullseye Target

This Benefit Cosmetics fake out-of-home ad transforms a driveway into a launchpad for beauty, featuring the Precisely, My Brow Pencil. The scene opens at night on a driveway with city buildings in the background. Two women stand on a promotional stand with a red button, beside an oversized sculpture of the Benefit Cosmetics Precisely, My Brow Pencil.

When the red button is pressed, the sculpture launches the brow pencil towards a bullseye target. This target is positioned next to a replica of the Statue of Liberty at the New York-New York Hotel & Casino. Upon impact, the target's rings flash in neon light, and a poster rolls down, displaying the message: "#1 BROW BRAND WORLDWIDE."