Benefit Brow Pencil Hitting Bullseye Target

In this Benefit Cosmetics faux ooh ad, two women stand confidently on a small promotional platform in a nighttime driveway, beside an enormous replica of the Precisely, My Brow Pencil. The scene unfolds as they slam a glowing red button, triggering the sculpture to lunge forward and launch the brow pencil toward a giant bullseye perched beside a replica of the Statue of Liberty at the New York-New York Hotel & Casino. With a clear use of computer generated graphics, this Benefit Cosmetics brow pencil faux ooh ad transforms a familiar cityscape into a fresh, relatable spectacle, highlighting Benefit Cosmetics’ mission to emphasize the precision and popularity of its brow-defining product.