Benefit Brow Pencil Hitting Bullseye Target

Imagine a driveway turned into a launchpad for beauty. That’s the creative premise of this Benefit Cosmetics fake out of home ad featuring the Precisely, My Brow Pencil. The video unfolds as the scene opens at a driveway where two women stand on a promotional stand with a red button. Beside them is an oversized sculpture of the Benefit Cosmetics Precisely, My Brow Pencil, set in the driveway at night with city buildings in the background. When the red button is pressed, the sculpture shifts and launches the brow pencil toward a bullseye target next to the replica of the Statue of Liberty at the New York-New York Hotel & Casino. As it hits the target, the rings flash in neon light and a poster rolls down with: #1 BROW BRAND WORLDWIDE. Using innovative CGI effects, this Benefit Cosmetics fake out of home ad transforms an everyday driveway into an authentic product showcase.