FOOH Impact Score:
Solid
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This Qmusic cgi campaign begins with a striking view of Amsterdam Zuidoost as the camera pans toward the gleaming glass façade of the Fluid 57 building. This moment cleverly highlights audience engagement as onlookers are drawn to a red, microphone-shaped Qmusic airship that suddenly rises from behind the building, carrying a hanging poster that boldly displays the text: “HET GELUID.” The campaign then encourages viewers to register through the Q-app and participate in the interactive challenge. As a perfect blend of dynamic storytelling and creative product integration, the computer generated graphics enhancement is designed for boosting audience participation through a memorable experience.