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Lidl Food Processor Turned into a Robot

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Credits

Brand: Lidl

Agency: Dos35

Production Company: Daniel Alemán

VFX: Cuinlab

Sound: Dos35

Metadata

Brand Industry: Retail & Consumer Goods

Country: Spain

City: Madrid

Effects / Animations: Large Objects, Complex Motion

Surrounding: Puerta De Alcalá

Date posted: March 4, 2024

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In this Lidl vfx advertising, a group of friends strolls past the iconic Puerta de Alcalá where they are surprised to find a towering Silvercrest Monsieur Cuisine Smart SKMS 1200 A1 Food Processor mounted like a modern monument. The scene unfolds as the sleek gadget springs to life with robotic flair—its touchscreen pulses with digital eyes, and mechanical arms extend outward; one smoothly lifts the lid while the other selects a tomato from an oversized shopping bag nearby and drops it into its integrated cooking bowl. It then pulls up a promotional signage from the ground and replaces the previous price display with the launch date for the in-store availability, March 9th, 2024, all while the friends eagerly capture the moment on their phones. With an engaging use of VFX, this Lidl cooking appliance vfx advertising transforms a historic cityscape into a fresh, relatable spectacle, highlighting Lidl’s push to spotlight their tech-forward kitchen innovation.

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