FFBB Basketball on Net Floats at Arena

In this FFBB CGI campaign, the scene opens from across the Seine River as a colossal basketball emblazoned with “COUPE DE FRANCE DE BASKET” slowly rises from the center of the arena. The scene unfolds as the ball is revealed to be suspended in a net, hoisted upward by ropes, continuing to hang prominently in the sky as the camera shifts to a closer angle near the arena, capturing the floating spectacle. With a creative use of computer generated imagery, this FFBB promotional video campaign transforms a Parisian riverside into a memorable sporting spectacle, highlighting FFBB’s goal of inviting everyone to tune in for the Coupe de France de Basket Finals on April 25–26, 2025.