FOOH Impact Score:
Solid
Learn moreCredits
Brand: Sephora
Agency: MaiN Factory
Production Company: MaiN Factory
VFX: MaiN Factory
Sound: MaiN Factory
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This Sephora faux ooh ad begins with yellow flower petals swirling through a breezy Roman street, gently scattering across the cobblestones. This moment cleverly highlights Sephora’s seasonal celebration as the floating petals form a graceful trail that passes the Elizabeth Unique Hotel on its way to the Sephora store, where the entrance blossoms into a full bloom of vibrant yellow flowers. Another delicate trail winds its way to Milan’s store, where the storefront transforms in a similar floral flourish, the interior filling with drifting petals, visually uniting key iconic locations—Milano Duomo, Rome Via del Corso, and Florence Calzaiuoli—for Mother’s Day. As a perfect blend of effective storytelling and dynamic product integration, the CGI effects enhancement is designed for celebrating beauty and connection during this special occasion.