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Sephora Flower Trail Enter Beauty Store

B
FOOH Impact Score

Solid

S A B-Tier C
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2025
Silver Winner at the FOOH Awards 2025

Credits

Brand: Sephora

Agency: MaiN Factory

Production Company: MaiN Factory

VFX: MaiN Factory

Sound: MaiN Factory

Metadata

Brand Industry: Beauty & Personal Care

Country: Italy

Cities: Rome, Milan

Effects / Animations: Swarm & Particles, Growth, Complex Motion, Floating & Flying Objects, Building Transformation

Surroundings: Streets, Elizabeth Unique Hotel, Stores

Date posted: May 8, 2025

Source: Instagram

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This Sephora faux ooh ad begins with yellow flower petals swirling through a breezy Roman street, gently scattering across the cobblestones. This moment cleverly highlights Sephora’s seasonal celebration as the floating petals form a graceful trail that passes the Elizabeth Unique Hotel on its way to the Sephora store, where the entrance blossoms into a full bloom of vibrant yellow flowers. Another delicate trail winds its way to Milan’s store, where the storefront transforms in a similar floral flourish, the interior filling with drifting petals, visually uniting key iconic locations—Milano Duomo, Rome Via del Corso, and Florence Calzaiuoli—for Mother’s Day. As a perfect blend of effective storytelling and dynamic product integration, the CGI effects enhancement is designed for celebrating beauty and connection during this special occasion.

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