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Nike Industrial Building Transforms Into Portal

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Credits

Brand: Nike

Agency: Voidz / Unreality Co.

Production Company: Voidz

VFX: Voidz / Superheroes

Sound: Voidz

Metadata

Brand Industry: Fashion & Apparel

Country: France

City: Nantes

Effects / Animations: Building Transformation, Complex Motion, Large Objects, Rigid-Body, Cloth, Morphing & Transformation

Surroundings: La Fabrique Des Cultures, Streets, Industrial Buildings

Date posted: March 17, 2024

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In this Nike vfx advertising, the scene opens at La Fabrique Des Cultures, an old industrial building whose façade begins to inflate, unveiling a distinctive Nike logo. The ad dramatically reimagines a familiar cityscape landmark with a creative twist as the wall folds inward like fabric, turning into a portal from which extra-terrestrial figures on futuristic vehicles and massive green chips burst into the street. A captivating spot that masterfully blends surprise with product storytelling, inviting customers to explore the world of Air Max Dn.

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