Nike Industrial Building Transforms Into Portal
La Fabrique Des Cultures Inflates, Reveals Portal
This Nike CGI campaign video opens at La Fabrique Des Cultures, an old industrial building. Its entire façade suddenly inflates to reveal a Nike logo, dramatically reimagining the urban street setting.
The building then transforms into a swirling black portal from which futuristic extra-terrestrials emerge on hovering vehicles. They scatter massive green chips onto the pavement, leading up to the Air Max Dn reveal.
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FOOH Impact ScoreSolid
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Silver Winner at the FOOH Awards 2025
Credits
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