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Sephora Bags Filled With Flowers on Zipline

FOOH Impact Score:

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Credits

Brand: Sephora

Agency: ADMINE

Production Company: Forgotten Creative Technology Studio

VFX: Forgotten Creative Technology Studio

Metadata

Brand Industry: Beauty & Personal Care

Country: Greece

City: Athens

Effects / Animations: Large Objects, Simple Motion, Floating & Flying Objects

Surroundings: Streets, Sephora Store, Shops

Date posted: May 10, 2024

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Imagine a bustling European street where flowers rain from the sky to celebrate beauty. That’s the dynamic premise of this Sephora FOOH campaign featuring massive spring-themed paper bags gliding overhead. The video unfolds as a woman stands on a shopping street in Athens, gazing up in awe as oversized Sephora shopping bags filled with fresh, blooming flowers travel along a zipline above her and the surrounding shops while pedestrians stroll beneath them. Using engaging CGI effects, this Sephora FOOH campaign transforms an ordinary urban scene into an innovative product showcase.

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