Sephora Bags Filled With Flowers on Zipline
A
FOOH Impact Score
Impressive
S
A-Tier
B
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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2025
Bronze Winner at the FOOH Awards 2025
Credits
Brand: Sephora
Agency: ADMINE
Production Company: Forgotten Creative Technology Studio
VFX: Forgotten Creative Technology Studio
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Imagine a bustling European street where flowers rain from the sky to celebrate beauty. That’s the dynamic premise of this Sephora FOOH campaign featuring massive spring-themed paper bags gliding overhead. The video unfolds as a woman stands on a shopping street in Athens, gazing up in awe as oversized Sephora shopping bags filled with fresh, blooming flowers travel along a zipline above her and the surrounding shops while pedestrians stroll beneath them. Using engaging CGI effects, this Sephora FOOH campaign transforms an ordinary urban scene into an innovative product showcase.
