Sephora Women Playing Giant Beach Ball
B
FOOH Impact Score
Solid
S
A
B-Tier
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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2025
Shortlisted at the FOOH Awards 2025
Credits
Brand: Sephora
Agency: ADMINE
Production Company: Forgotten Creative Technology Studio
VFX: Forgotten Creative Technology Studio
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This Sephora FOOH ad begins with two women playfully bouncing a massive beach ball stamped with the Sephora logo across a shining white-sand beach under bright sunlight. This moment cleverly highlights Sephora’s vibrant approach to seasonal beauty as the women laugh and toss the oversized ball, revealing the phrase "Summer Vibes" etched on the other side, setting a cheerful tone for summer-ready products. As a perfect blend of creative storytelling and engaging product integration, the CGI effects enhancement is designed for boosting excitement around Sephora’s summer campaign.
