Sol de Janeiro Creams Bounce Off Billboard

This Sol de Janeiro fake out of home ad begins with a bustling Times Square scene where pedestrians cross beneath a massive digital screen. This moment cleverly highlights the celebratory spirit of the brand’s 9th anniversary as a single jar of Brazilian Bum Bum Cream floats on the screen before rapidly multiplying, stacking and squeezing against each other until the screen bursts open—sending the products tumbling onto the street. As a perfect blend of distinctive storytelling and memorable product integration, the CGI effects enhancement is designed for marking a milestone in a bold and unexpected way.