Sol de Janeiro Creams Bounce Off Billboard
Bum Bum Cream Jars Tumble in Times Square
This fake out-of-home ad for Sol de Janeiro begins in Times Square, with pedestrians crossing beneath a large digital screen. The video celebrates the brand’s 9th anniversary.
A single jar of Brazilian Bum Bum Cream floats on the screen before multiplying, stacking, and squeezing against each other. The screen then bursts open, sending the products tumbling onto the street.
This CGI effects enhancement blends distinctive storytelling with product integration, marking a milestone in a bold and unexpected way.
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FOOH Impact ScoreImpressive
SA-TierBCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
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