Maybelline Mascara Tram Takes Over New York

Maybelline Mascara Tram in New York

This CGI video for Maybelline's new Falsies Surreal Mascara depicts a tram designed like the mascara's packaging. The tram, featuring a mirror-like body, cruises through Bleecker Street in New York City, reflecting its surroundings.

The video showcases the tram catching the attention of onlookers as it continues its journey. This computer-generated imagery transforms the city into an innovative product showcase for the mascara.

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Credits

Metadata

Work Type: FOOH
Brand Industry:Beauty & Personal Care
Date posted:July 7, 2023
Source:Instagram