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Ford Flipping Car Facade Display

FOOH Impact Score:

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Improvable

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Credits

Brand: Ford

Agency: Busterwood

Production Company: Busterwood

VFX: Busterwood

Sound: O'Bahamas studio

Metadata

Brand Industry: Automotive

Country: Unknown

City: Unknown

Effects / Animations: Building Transformation, Simple Motion

Surroundings: Walls, Displays, Brick Archways

Date posted: October 2, 2024

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This Ford CGI campaign begins with a curious crowd gathering on a city street, intrigued by a marked parking space and billboard setup. This moment cleverly highlights the excitement around the launch of Ford’s fully electric Explorer as the brick wall unexpectedly flips open, revealing a full-sized car against a scenic digital backdrop, drawing attention and reactions from onlookers; the structure flips again showing a new landscape with the consistent message: "Nouveau Explorer 100% électrique". As a perfect blend of engaging storytelling and insightful product integration, the computer generated imagery enhancement is designed for amplifying awareness about Ford’s move into electric mobility.

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