Ford Flipping Car Facade Display

Ford Explorer Electric CGI Campaign

This CGI campaign for Ford's fully electric Explorer begins with a crowd gathering on a city street, drawn by a marked parking space and billboard setup. The brick wall facade then unexpectedly flips open, revealing a full-sized car against a scenic digital backdrop.

The structure flips again to show a new landscape, consistently displaying the message: "Nouveau Explorer 100% électrique". This computer-generated imagery enhancement was designed to amplify awareness about Ford’s move into electric mobility, engaging onlookers with its innovative display.

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Credits

Brand:Ford
Artist:Busterwood
Agency:Busterwood
Production:Busterwood
VFX:Busterwood
Sound:O'Bahamas studio

Metadata

Work Type: FOOH
Brand Industry:Automotive
Date posted:October 2, 2024
Source:Instagram