FOOH Impact Score:
Improvable
Learn moreCredits
Brand: Ford
Agency: Busterwood
Production Company: Busterwood
VFX: Busterwood
Sound: O'Bahamas studio
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This Ford CGI campaign begins with a curious crowd gathering on a city street, intrigued by a marked parking space and billboard setup. This moment cleverly highlights the excitement around the launch of Ford’s fully electric Explorer as the brick wall unexpectedly flips open, revealing a full-sized car against a scenic digital backdrop, drawing attention and reactions from onlookers; the structure flips again showing a new landscape with the consistent message: "Nouveau Explorer 100% électrique". As a perfect blend of engaging storytelling and insightful product integration, the computer generated imagery enhancement is designed for amplifying awareness about Ford’s move into electric mobility.