FOOH Impact Score:
Improvable
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In this Schweppes faux ooh ad, a man casually approaches a digital city billboard at a Berlin bus stop promoting the new Schweppes Virgin Mojito. The scene unfolds as, set against the backdrop of the distinctive Turm der Berliner Kirche, the advertisement vitrine unexpectedly transforms into a vending machine that dispenses an ice-cold bottle of the non-alcoholic beverage. With a captivating use of computer generated imagery, this Schweppes bottled drink faux ooh ad transforms an everyday bus stop into a fresh, relatable spectacle, highlighting Schweppes’s aim to bring its Virgin Mojito concept to life in a fun, to-go format.