SIDERT Banner Rools Down Skyscraper

In this SIDERT fake out of home ad, the scene opens with a bustling view of Torre Exertia in Mexico, where cars cruise smoothly on the street below. The scene unfolds as, without warning, a massive white poster unfurls from the rooftop, revealing the SIDERT Microcréditos logo, while blue, white, and silver balls start cascading from the sky—the white ones marked with the brand’s emblem—as they hit the ground and bounce energetically along the street. With a distinctive use of augmented reality, this SIDERT Microcréditos fake out of home ad transforms a familiar urban setting into a fresh, relatable spectacle, highlighting SIDERT’s 25th anniversary celebration.