SIDERT Banner Rolls Down Skyscraper

This fake out-of-home ad for SIDERT Microcréditos opens with a bustling view of Torre Exertia in Mexico, showing cars moving smoothly on the street below.

A massive white poster then unfurls from the skyscraper's rooftop, revealing the SIDERT Microcréditos logo. Simultaneously, blue, white, and silver balls cascade from the sky, with the white ones marked with the brand’s emblem. These balls hit the ground and bounce energetically along the street.

Through the distinctive use of augmented reality, this ad transforms a familiar urban setting into a fresh, relatable spectacle, highlighting SIDERT’s 25th-anniversary celebration.