Disney Lion Enters IMAX Movie Theater

Mufasa Strolls Through Paris

This Disney mixed reality ad features the iconic Mufasa, from the upcoming Mufasa movie, in a surprising premise. The video begins on a lively Parisian morning by the Seine river.

A street poster for the movie comes to life, and Mufasa steps from behind the display. He strolls past the riverwalk with the Paris skyline behind him before confidently heading into an IMAX theatre.

Using engaging computer-generated imagery, this Disney mixed reality ad transforms the streets of Paris into a captivating product showcase.

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FOOH Impact ScoreSolid
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Credits

Brands:Disney, IMAX
Artist:Busterwood
Agency:Busterwood
Production:Busterwood
VFX:Busterwood
Sound:O'Bahamas studio

Metadata

Work Type: FOOH
Brand Industry:Media & Entertainment
Country:France
City:Paris
Date posted:December 23, 2024
Source:Instagram