Public voting is now open for the FOOH Awards! Have your say on the final winners.
Vote Now

Save to Collection

Disney Lion Enters IMAX Movie Theater

FOOH Impact Score:

The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more

Solid

Learn more

Credits

Brands: Disney, IMAX

Agency: Busterwood

Production Company: Busterwood

VFX: Busterwood

Sound: O'Bahamas studio

Metadata

Brand Industry: Media & Entertainment

Country: France

City: Paris

Effect / Animation: Character Animation

Surroundings: Streets, Eiffel Tower

Date posted: December 23, 2024

FOOH.com is the biggest mixed reality ad library. If you are the creator of this Disney ad or would like to add your work Submit your work!

Imagine the Eiffel Tower getting a special visitor from the savannah. That’s the surprising premise of this Disney mixed reality ad featuring the iconic Mufasa. The video unfolds as a lively Parisian morning by the Seine river transforms when a street poster for the upcoming Mufasa movie comes to life—Mufasa himself steps from behind the display and strolls past the riverwalk with the Paris skyline behind him before confidently heading into an IMAX theater. Using engaging computer generated imagery, this Disney mixed reality ad transforms the streets of Paris into a captivating product showcase.

Join the #1 FOOH Newsletter

Exclusive insights on digital storytelling—trusted by top studios & agencies.

Related FOOH Ads

Browse All FOOH Ads