Disney Lion Enters IMAX Movie Theater
Mufasa Strolls Through Paris
This Disney mixed reality ad features the iconic Mufasa, from the upcoming Mufasa movie, in a surprising premise. The video begins on a lively Parisian morning by the Seine river.
A street poster for the movie comes to life, and Mufasa steps from behind the display. He strolls past the riverwalk with the Paris skyline behind him before confidently heading into an IMAX theatre.
Using engaging computer-generated imagery, this Disney mixed reality ad transforms the streets of Paris into a captivating product showcase.
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FOOH Impact ScoreSolid
SAB-TierCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more