Dr. Simi Rotary Dial Telephone on Street

This FOOH campaign begins with a giant blue dial telephone ringing in the middle of Regent Street in London, surrounded by confused and curious pedestrians as they stop to film the scene. This moment cleverly highlights the ease and accessibility of virtual dermatology consultations as a massive hand—revealed to be Dr. Simi Adedeji’s—reaches down from behind the buildings to pick up the oversized phone and lift it to her ear, captivating the crowd and blending reality with promotional fantasy. As a perfect blend of resonant storytelling and creative product integration, the CGI enhancement is designed for encouraging audiences to sign up for dermatologist video consultations.