FOOH Impact Score:
Solid
Learn moreCredits
Brand: Chope
Agency: Invisible Ink
Production Company: Invisible Ink
VFX: Invisible Ink
Sound: Invisible Ink
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In this Chope fake out of home ad, a massive bottle of chili sauce drifts dramatically down the Singapore River with Marina Bay Sands standing tall in the background. The scene unfolds as the giant floating bottle reveals a label that reads "Your Support Keeps Restaurants Afloat. Vote at Dinerschoice.co,” encouraging viewers to participate in Diners’ Choice 2024 while skyscrapers frame the waterway. With a resonant use of computer generated graphics, this Chope promotional video fake out of home ad transforms a bottle of sauce into a bold public message, highlighting Chope’s call for community support and engagement through voting and rewarding the first 2000 participants with a secret sauce bottle.